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NEW PRODUCT! My Own Muse Mousse

The Miss Rizos Journey

Miss Rizos was born in 2011 as a blog where its creator, Carolina Contreras, also known as “Miss Rizos”, shared information and resources in Spanish about caring for afro-curly hair.

In a short time, Miss Rizos became a movement throughout social media that celebrated, educated and empowered women to love themselves just as they are.

In 2014 Miss Rizos opened her first salon in the Dominican Republic and a second one in NYC in 2019, an idea that arose from a need in the market to have a space dedicated specifically for beautiful people with coils, curls, and waves.

The Miss Rizos products, to be launched in 2023, have been 10 years in the making. We selected the best ingredients for your pajón and added a bit of Caribbean magic to create the quality you deserve.

Fueled by the Talent of Nuestra Gente:

Our company is built entirely by talented, latinx humans. Meet some of them here:

Carolina Contreras

Founder and CEO


Dahian Alonzo

Creative Director

Awilda Ravelo

DR Salon Administrator

Wendy Castillo

Head Stylist

Loribel Peguero

NYC Salon Administrator

About the Founder

Carolina Contreras

is a social entrepreneur who was born in the Dominican Republic and raised in the USA. Upon graduating from college, she returned to DR to rediscover her “roots” but never imagined that Miss Rizos would be born in that process. Carolina is a graduate of Ursinus College in Pennsylvania and the American University in Aix-en-Provence in France where she obtained the degrees of Political Science and French.

She’s also an ASHOKA and Tory Burch Fellow, completed a business certificate at Dartmouth, participated in the Sephora Accelerate Program and many other social entrepreneurship experiences that have strengthen her leadership and business skills. 

Carolina serves the role of Miss Rizos trailblazer, continuing to challenge beauty standards, elevating the conversation at the intersection of hair and social impact.


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